Results for Discipline:
Marketing
Hits 11-20 within 23 documents
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
Extending tourism marketing: Implications for targeting the senior tourists' segment [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 2 (2016) 1. p.36-42
Effects of co-creation in a tourism destination brand image through twitter [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 2 (2016) 2. p.3-10
Investigating wedding quality characteristics: Evidence from Kaohsiung [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 1 (2015) 1. p.10-15
Sieving tourism destinations: Decision-making processes and destination choice implications [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 1. p.33-43
The influence of eWOM credibility on visit intention: An integrative moderated mediation model [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 1. p.54-63
The cultural impact of navigation design in global e-commerce [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 6 (2020) 3. p.46-53
Culinary tourism and post-pandemic travel: Ecosystem responses to an external shock [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 1. p.23-32
Marketing performance of service firms: Recognizing market sensing capability and customer interaction orientation [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 2. p.38-48
Travel Writing in Place Branding - A Case Study on Nantes [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 2. p.1-7