Hits 21-29 within 29 documents
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
The influence of eWOM credibility on visit intention: An integrative moderated mediation model [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 1. p.54-63
Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram [journal article]
Source: Media and Communication, 10 (2022) 1. p.185-197
Fashion Myths: A Cultural Critique [monograph]
Source: transcript Verlag, 2013
(Cultural and Media Studies)
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317
Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos? [journal article]
Source: Media and Communication, 11 (2023) 4. p.140-150
Introduction: A Thoroughly Branded, but Little-Known Middle East [collection article]
Source: De Gruyter, 2023
(Studies on Modern Orient, 38)
Branding the Middle East: Communication Strategies and Image Building from Qom to Casablanca [collection]
Source: De Gruyter, 2023
(Studies on Modern Orient, 38)