Hits 11-20 within 27 documents
Undesired self-image congruence in a low-involvement product context [journal article]
Source: European Journal of Marketing, 42 (2008) 5/6. p.702-712
Hits 11-20 within 27 documents
Author(s): Huck, Steffen; Schmid, Julia; Wallace, Brian.- 2013. 44p.
Editor(s): Papastefanou, Georgios; Schmidt, Peter; Börsch-Supan, Axel; Lüdtke, Hartmut; Oltersdorf, Ulrich.- 2001. 218p.
Author(s): Hohnsträter, Dirk.- 2017. 56-70p.
Author(s): Ohr, Dieter.- 2001. 75-94p.
Author(s): Fengler, Matthias; Winter, Joachim.- 2001. 95-113p.
Author(s): Thögersen, John.- 2001. 55-74p.
Author(s): Fachinger, Uwe.- 2001. 165-188p.
Author(s): Konrad, Kai A..- 2003. 18p.
Author(s): Berger, Roger.- 2001. 148-164p.
Author(s): Bosnjak, Michael; Rudolph, Nina
Source: European Journal of Marketing, 42 (2008) 5/6. p.702-712