Hits 11-16 within 16 documents
Дропшиппинг - альтернативная инфраструктура сбыта и продвижения [journal article]
Source: Journal of Marketing in Russia and Abroad, (2012) 1. p.90-104
Formatierung und Personalisierung des Hörfunks: Wie wir gegenwärtig und (vielleicht) in Zukunft Radio hören [collection article]
Source: Paragon-Verlag, 2007
Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes [journal article]
Source: Journal of Research in Marketing and Entrepreneurship, (2022) ahead-of-print
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity [journal article]
Source: Journal of Brand Strategy, 11 (2022) 3. p.248-262
AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions [journal article]
Source: Journal of AI, Robotics & Workplace Automation, 2 (2023) 2. p.165-174