Hits 1-4 within 4 documents
Modelling the impact of social media influencers on behavioural intentions of millennials: The case of tourism in rural areas in Greece [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 2. p.25-29
The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 2. p.8-16
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
Travel Writing in Place Branding - A Case Study on Nantes [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 2. p.1-7