Hits 1-8 within 8 documents
Comunicação de marcas em redes sociais na internet: Estilos de abordagem publicitária no Instagram [journal article]
Source: Revista Observatório, 2 (2016) 3. p.221-245
The New Visual Testimonial: Narrative, Authenticity, and Subjectivity in Emerging Commercial Photographic Practice [journal article]
Source: Media and Communication, 5 (2017) 2. p.11-20
Vier Arten einen Schnaps zu vermarkten: zur Werbegeschichte von 'Anís del Mono' (1940-2000) [journal article]
Source: interculture journal: Online-Zeitschrift für interkulturelle Studien, 1 (2002) 1. p.20
Comunicação de crise na publicidade: marcas, prosumers e mediações [journal article]
Source: Revista Observatório, 2 (2016) 4. p.262-279
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
Фирменный персонаж: назначение и типология [journal article]
Source: Nauka - rastudent.ru., (2014) 3. p.1-10
Influence of Ethnocentric Billboard Advertising Messages on Product Consumption in Nigeria: A study of Hero Lager [journal article]
Source: Path of Science, 8 (2022) 5. p.7001-7011
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317