InstitutionGIGA German Institute of Global and Area Studies - Leibniz-Institut für Globale und Regionale Studien, Institut für Nahost-Studien (1)AuthorKaluzhsky, Mikhail (3)Scharfenort, Nadine (1)Date Issued2015 (3)2010 (1)SeriesGIGA Focus Nahost (1)Volume11 (1)Document Type
working paper (4)
Keyword
Marketing (4)
marketing (4)advertising (2)communication policy (2)Kommunikationspolitik (2)...view moreReviewnot reviewed (3)reviewed (1)Publication StatusPreprint (3)Published Version (1)