Hits 1-10 within 17 documents
Services research in tourism: advocating the integration of the supplier side [journal article]
Source: Journal of Vacation Marketing, 20 (2014) 4. p.353-363
Exploring the poverty reduction potential of social marketing in tourism development [journal article]
Source: ASEAS - Austrian Journal of South-East Asian Studies, 8 (2015) 2. p.125-142
Understanding the cultural antecedents of quality management in tourism [journal article]
Source: Managing Service Quality, 23 (2013) 2. p.131-148
The effect of customer relationship management practices on airline customer loyalty [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 5 (2019) 2. p.11-19
Marketing suggestions for multi-religious tourism development: The case of Thessaloniki [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 5 (2019) 2. p.36-42
Increasing clicks through advanced targeting: applying the third-party seal model to airline advertising [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 5 (2019) 1. p.24-30
Traveler segmentation through social media for intercultural marketing purposes: the case of Halkidiki [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 5 (2019) 1. p.15-23
Festivals and destination marketing: an application from Izmir City [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 5 (2019) 1. p.9-14
Nutzung des Kulturerbes als touristische Entwicklungsressource in den Grenzräumen der Großregion und der Oberrheinregion [collection article]
Source: Verl. d. ARL, 2018
(Arbeitsberichte der ARL, 20)