Hits 21-30 within 39 documents
'Think of it first as an advertising system': personalisierte Online-Suche als Datenlieferant des Marketings [journal article]
Source: kommunikation @ gesellschaft, 8 (2007). p.17
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
Markeninszenierung in Japan: Zur narrativen Konstruktion der Lifestyle-Marken "Muji" und "Uniqlo" [phd thesis]
Source: transcript Verlag, 2020
(Edition Kulturwissenschaft, 213)
Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram [journal article]
Source: Media and Communication, 10 (2022) 1. p.185-197
Fashion Myths: A Cultural Critique [monograph]
Source: transcript Verlag, 2013
(Cultural and Media Studies)
Studying Branding in the Middle East in Challenging Times: Outline of the Edited Volume [collection article]
Source: De Gruyter, 2023
(Studies on Modern Orient, 38)
Branding the Middle East: A Review of Regional Manifestations of a Global Phenomenon [collection article]
Source: De Gruyter, 2023
(Studies on Modern Orient, 38)
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317
Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos? [journal article]
Source: Media and Communication, 11 (2023) 4. p.140-150