Hits 21-30 within 37 documents
Normative Erwartungen und internalisierte Werte-Marken als ethische Konstrukte [journal article]
Source: Journal of Business and Media Psychology, 6 (2015) 1. p.10-25
Markeninszenierung in Japan: Zur narrativen Konstruktion der Lifestyle-Marken "Muji" und "Uniqlo" [phd thesis]
Source: transcript Verlag, 2020
(Edition Kulturwissenschaft, 213)
The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 2. p.8-16
The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
Effects of co-creation in a tourism destination brand image through twitter [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 2 (2016) 2. p.3-10
Bedeutung und Sinn - oder warum Menschen weiße Turnschuhe tragen [journal article]
Source: Journal für korporative Kommunikation, (2018) 2. p.11-25
Lübeck und Marzipan: zur Inszenierung einer "süßen" Verbindung [journal article]
Source: Hamburger Journal für Kulturanthropologie, (2019) 8. p.67-83
Konstruktion und Interpretation [journal article]
Source: Journal für korporative Kommunikation, (2017) 1. p.31-56
Фирменный персонаж: назначение и типология [journal article]
Source: Nauka - rastudent.ru., (2014) 3. p.1-10
Generation Z and Organizational Listening on Social Media [journal article]
Source: Media and Communication, 8 (2020) 2. p.185-196