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@article{ Kaluzhsky2012,
 title = {Дропшиппинг - альтернативная инфраструктура сбыта и продвижения},
 author = {Kaluzhsky, Mikhail},
 journal = {Journal of Marketing in Russia and Abroad},
 number = {1},
 pages = {90-104},
 year = {2012},
 issn = {1028-5849},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-430767},
 abstract = {An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also the theory of marketing.},
 keywords = {Marketing; network; Internet; payment transactions; Electronic Business; Globalisierung; marketing; Markterschließung; opening up of markets; globalization; Netzwerk; Internet; Vertrieb; sales; Zahlungsverkehr; electronic business}}