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Дропшиппинг - альтернативная инфраструктура сбыта и продвижения
Dropshipping - alternative infrastructure of sales and promotion
[journal article]
Abstract An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the trans... view more
An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also the theory of marketing.... view less
Keywords
network; Internet; payment transactions; marketing; opening up of markets; globalization; sales; electronic business
Classification
Marketing
Free Keywords
dropshipping; online auction
Document language
Russian
Publication Year
2012
Page/Pages
p. 90-104
Journal
Journal of Marketing in Russia and Abroad (2012) 1
ISSN
1028-5849
Status
Postprint; reviewed