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Дропшиппинг - альтернативная инфраструктура сбыта и продвижения
Dropshipping - alternative infrastructure of sales and promotion
[Zeitschriftenartikel]
Abstract An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the trans... mehr
An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also the theory of marketing.... weniger
Thesaurusschlagwörter
Marketing; Electronic Business; Globalisierung; Markterschließung; Netzwerk; Internet; Vertrieb; Zahlungsverkehr
Klassifikation
Marketing
Freie Schlagwörter
dropshipping; online auction
Sprache Dokument
Russisch
Publikationsjahr
2012
Seitenangabe
S. 90-104
Zeitschriftentitel
Journal of Marketing in Russia and Abroad (2012) 1
ISSN
1028-5849
Status
Postprint; begutachtet