Мировой экономический кризис и маркетинговая деятельность в России

Kaluzhsky, Mikhail

The global economic crisis and marketing activities in Russia
[collection article]

dc.contributor.author	Kaluzhsky, Mikhail	de
dc.date.accessioned	2015-05-15T14:28:09Z
dc.date.available	2015-05-15T14:28:09Z
dc.date.issued	2010	de
dc.identifier.isbn	978-5-8149-0894-0	de
dc.identifier.uri	http://www.ssoar.info/ssoar/handle/document/43055
dc.description.abstract	Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the marketing concept of the distribution.	en
dc.language	ru	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.title	Мировой экономический кризис и маркетинговая деятельность в России	de
dc.title.alternative	The global economic crisis and marketing activities in Russia	de
dc.description.review	begutachtet	de
dc.description.review	reviewed	en
dc.source.collection	Экономика - Организация производства - Предпринимательство - Инновации: материалы Всероссийской научно-практической конференции	de
dc.publisher.country	RUS
dc.publisher.city	Omsk	de
dc.subject.classoz	National Economy	en
dc.subject.classoz	Volkswirtschaftstheorie	de
dc.subject.thesoz	economic crisis	en
dc.subject.thesoz	Russia	en
dc.subject.thesoz	Wirtschaftskrise	de
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	impact	en
dc.subject.thesoz	competitiveness	en
dc.subject.thesoz	Auswirkung	de
dc.subject.thesoz	Wettbewerbsfähigkeit	de
dc.subject.thesoz	Russland	de
dc.subject.thesoz	marketing	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-430556
dc.rights.licence	Digital Peer Publishing Licence - Freie DIPP-Lizenz	de
dc.rights.licence	Free Digital Peer Publishing Licence	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10050096
internal.identifier.thesoz	10049581
internal.identifier.thesoz	10057012
internal.identifier.thesoz	10037482
dc.type.stock	incollection	de
dc.type.document	Sammelwerksbeitrag	de
dc.type.document	collection article	en
dc.source.pageinfo	98-101	de
internal.identifier.classoz	1090301
internal.identifier.document	25
dc.contributor.corporateeditor	Omsk State Technical University
internal.identifier.corporateeditor	630
internal.identifier.ddc	330
dc.description.pubstatus	Published Version	en
dc.description.pubstatus	Veröffentlichungsversion	de
internal.identifier.licence	5
internal.identifier.pubstatus	1
internal.identifier.review	2
dc.subject.classhort	10900	de
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internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	CERTAIN_RETAINED

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Мировой экономический кризис и маркетинговая деятельность в России

The global economic crisis and marketing activities in Russia [collection article]

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The global economic crisis and marketing activities in Russia
[collection article]