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Мировой экономический кризис и маркетинговая деятельность в России

The global economic crisis and marketing activities in Russia
[collection article]

Kaluzhsky, Mikhail

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Further Details
Corporate Editor Omsk State Technical University
Abstract Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the marketing concept of the distribution.
Keywords economic crisis; impact; marketing; competitiveness; Russia
Classification National Economy
Collection Title Экономика - Организация производства - Предпринимательство - Инновации: материалы Всероссийской научно-практической конференции
Document language Russian
Publication Year 2010
City Omsk
Page/Pages p. 98-101
ISBN 978-5-8149-0894-0
Status Published Version; not reviewed
Licence Free Digital Peer Publishing Licence