Brand as an intangible asset

Shigina, Natalya Sergeevna

Бренд как нематериальный актив
[journal article]

dc.contributor.author	Shigina, Natalya Sergeevna	de
dc.date.accessioned	2014-09-23T13:10:23Z
dc.date.available	2014-09-23T13:10:23Z
dc.date.issued	2012	de
dc.identifier.issn	2218-7405	de
dc.identifier.uri	http://www.ssoar.info/ssoar/handle/document/39882
dc.description.abstract	Purpose: determine the place and role of brand intangible assets. Methodology: investigations are analytical in nature. Results: The analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be reflected in the balance sheet. Practical implications - these studies can be useful for any enterprise.	en
dc.language	ru	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	goodwill; intangible assets; reputational assets; asset value; brand; measuring instruments
dc.title	Brand as an intangible asset	de
dc.title.alternative	Бренд как нематериальный актив	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Modern Research of Social Problems
dc.publisher.country	RUS
dc.source.issue	2	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	Evaluation	de
dc.subject.thesoz	evaluation	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-398824
dc.rights.licence	Digital Peer Publishing Licence - Basismodul	de
dc.rights.licence	Basic Digital Peer Publishing Licence	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10039188
dc.type.stock	article	de
dc.type.document	journal article	en
dc.type.document	Zeitschriftenartikel	de
dc.source.pageinfo	9	de
internal.identifier.classoz	1090405
internal.identifier.journal	438
internal.identifier.document	32
internal.identifier.ddc	330
dc.description.pubstatus	Published Version	en
dc.description.pubstatus	Veröffentlichungsversion	de
internal.identifier.licence	4
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	20500	de
internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	CERTAIN_RETAINED

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Brand as an intangible asset

Бренд как нематериальный актив [journal article]

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Бренд как нематериальный актив
[journal article]