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Brand as an intangible asset
Бренд как нематериальный актив
[journal article]
Abstract Purpose: determine the place and role of brand intangible assets. Methodology: investigations are analytical in nature. Results: The analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be refle... view more
Purpose: determine the place and role of brand intangible assets. Methodology: investigations are analytical in nature. Results: The analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be reflected in the balance sheet. Practical implications - these studies can be useful for any enterprise.... view less
Keywords
evaluation
Classification
Marketing
Free Keywords
goodwill; intangible assets; reputational assets; asset value; brand; measuring instruments
Document language
Russian
Publication Year
2012
Page/Pages
9 p.
Journal
Modern Research of Social Problems (2012) 2
ISSN
2218-7405
Status
Published Version; peer reviewed