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Cyberactivism and Real-World Activism: Why Are Users Different?
[journal article]
Abstract Cyberactivism, as civic engagement, is enabled by social media, and has attracted many users to participate in leading social change. To shed more light on the relationship between cyberactivism and real-world (social) activism, within a quantitative approach, employing correlational research design... view more
Cyberactivism, as civic engagement, is enabled by social media, and has attracted many users to participate in leading social change. To shed more light on the relationship between cyberactivism and real-world (social) activism, within a quantitative approach, employing correlational research design, and a group comparison research design, the current research examined two linear regression models for the relationships among online sharing, homophily, attitudinal influenceability, and behavioral influenceability, and also, among behavioral influenceability, cyberactivism and social activism, and then examined the effects of sociodemographic characteristics of Iranian Instagram users on these variables in a 393-participant sample. The alternative hypotheses about the relationships among the variables in these two models, were retained. The results also showed that age, gender, and occupational status had effects on almost all variables. This study contributes to the existing literature by introducing attitudinal and behavioral influenceability as important factors influencing cyberactivism and social activism. It encourages governments to take full advantage of online activities and cyberactivism to promote social participation and real-world activism, especially among youth and females, to transcend society, and better solve societal and global problems with the collective wisdom.... view less
Keywords
Iran; social media; protest movement; protest behavior; influenceability; social factors; demographic factors; protest; Internet; social movement; citizens' involvement; attitude; behavior
Classification
Interactive, electronic Media
Political Process, Elections, Political Sociology, Political Culture
Free Keywords
cyberactivism; homophily; Iranian Instagram users; online sharing; social activism
Document language
English
Publication Year
2024
Page/Pages
p. 27-58
Journal
Journal of Cyberspace Studies, 8 (2024) 1
DOI
https://doi.org/10.22059/jcss.2024.361160.1089
ISSN
2588-5502
Status
Published Version; peer reviewed