Verbalization of Rating Scales Taking Account of Their Polarity

Menold, Natalja

[journal article]

dc.contributor.author	Menold, Natalja	de
dc.date.accessioned	2025-01-30T10:38:56Z
dc.date.available	2025-01-30T10:38:56Z
dc.date.issued	2023	de
dc.identifier.issn	1525-822X	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/99516
dc.description.abstract	While numerical bipolar rating scales may evoke positivity bias, little is known about the corresponding bias in verbal bipolar rating scales. The choice of verbalization of the middle category may lead to response bias, particularly if it is not in line with the scale polarity. Unipolar and bipolar seven-category rating scales in which the verbalizations of the middle categories matched or did not match the implemented polarity were investigated in randomized experiments using a non-probabilistic online access panel in Germany. Bipolar rating scales exhibited higher positivity bias and acquiescence than unipolar rating scales. Reliability, validity, and equidistance tended to be violated if the verbalizations of the middle category did not match scale polarity. The results provide a rationale for rating scale verbalization.	de
dc.language	en	de
dc.subject.ddc	Sozialwissenschaften, Soziologie	de
dc.subject.ddc	Social sciences, sociology, anthropology	en
dc.subject.other	bipolare Skalen; unipolare Skalen; Gender-role attitudes (ISSP 94) (ZIS 223);	de
dc.title	Verbalization of Rating Scales Taking Account of Their Polarity	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Field Methods
dc.source.volume	35	de
dc.publisher.country	USA	de
dc.source.issue	4	de
dc.subject.classoz	Erhebungstechniken und Analysetechniken der Sozialwissenschaften	de
dc.subject.classoz	Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods	en
dc.subject.thesoz	Ratingskala	de
dc.subject.thesoz	rating scale	en
dc.subject.thesoz	Validität	de
dc.subject.thesoz	validity	en
dc.subject.thesoz	Reliabilität	de
dc.subject.thesoz	reliability	en
dc.subject.thesoz	Antwortverhalten	de
dc.subject.thesoz	response behavior	en
dc.subject.thesoz	Kategorie	de
dc.subject.thesoz	category	en
dc.subject.thesoz	Erhebungsmethode	de
dc.subject.thesoz	data collection method	en
dc.subject.thesoz	quantitative Methode	de
dc.subject.thesoz	quantitative method	en
dc.subject.thesoz	Bundesrepublik Deutschland	de
dc.subject.thesoz	Federal Republic of Germany	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-99516-0
dc.rights.licence	Creative Commons - Namensnennung, Nicht-kommerz. 4.0	de
dc.rights.licence	Creative Commons - Attribution-NonCommercial 4.0	en
ssoar.contributor.institution	FDB	de
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10055936
internal.identifier.thesoz	10049626
internal.identifier.thesoz	10056537
internal.identifier.thesoz	10035808
internal.identifier.thesoz	10048669
internal.identifier.thesoz	10037921
internal.identifier.thesoz	10052183
internal.identifier.thesoz	10037571
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	378-391	de
internal.identifier.classoz	10105
internal.identifier.journal	1363
internal.identifier.document	32
internal.identifier.ddc	300
dc.identifier.doi	https://doi.org/10.1177/1525822X231151314	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	32
internal.identifier.pubstatus	1
internal.identifier.review	1
internal.pdf.valid	false
internal.pdf.wellformed	true
internal.pdf.encrypted	false

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Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods

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