The broadcast media and opinion formation of Owerri residents on Boko Haram crisis

Abstract

This study ascertains the influence of the broadcast media exposure of Owerri metropolis residents that led to their formation of opinion on the Boko Haram terrorism and its attendant stigma against northerners especially those of the Muslim religion residing in the city. The study anchored on the agenda setting theory of the media reviewed several empirical studies and theories to achieve its objectives, using the survey design approach as its methodology with a sample size of 400 drawn through Taro Yamane formula findings of this study reveal among other things that radio and television information influenced residents of Owerri's perception of the crisis to a high extent, alongside other predisposing factors but concluded that the broadcast media were objective in its coverage and analysis of the insurgency. In line with the findings, the study recommended that while the broadcast media should continue to be objective in their in their reportage of the crisis, they should be careful with the type of news on Boko Haram they put out to the public, as well as the language and style of their presentation, considering their potency in influencing public opinion and attitude.