Public perception of body enhancement and reconstruction ads in Owerri Municipal

Abstract

The primary aim of this study is to examine public perception of body enhancement and reconstruction ads in Owerri municipal. The objectives of this study are to; ascertain the level of exposure of residents of Owerri Municipal to social media, examine the level of awareness of Owerri Municipal residents on social media ads on body enhancement and reconstruction, and evaluate the perception of body enhancement and reconstruction ads among residents of Owerri Municipal. The survey research design was adopted for this study with a population of 174,200. The Wimmer and Dominic online sample size calculator was used to arrive at a sample size of 384. The multistage sampling technique was utilized for the distribution of questionnaires as the instrument for data collection. This study was anchored on the self-efficiency theory and the innovative and adaptive theory. The findings of this study revealed that at 45% residents of Owerri municipal are highly aware body enhancement and reconstruction ads on various social media platforms. Further findings also revealed that respondents perceive body enhancement and reconstruction as a measure through which young women engage to attract attention to achieve success on a grand mean of 3.6. This study concludes that respondents' perception towards body enhancement and reconstruction have favorably been impacted by their level of awareness and exposure. This study therefore, recommends that body enhancement by social media influencers has a notable remark on the increased patronage of the brands they endorse.