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dc.contributor.authorAnanda, Cenito Juande
dc.contributor.authorRinuastuti, Baiq Handayanide
dc.date.accessioned2024-12-16T08:35:34Z
dc.date.available2024-12-16T08:35:34Z
dc.date.issued2024de
dc.identifier.issn2413-9009de
dc.identifier.urihttps://www.ssoar.info/ssoar/handle/document/98518
dc.description.abstractThis study analyses the influence of Key Opinion Leaders (KOLs) on Generation Z's purchasing decisions for "Agak Laen" movie tickets, with Fear of Missing Out (FoMO) as a moderating variable. The researchers tested the hypotheses using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis via the SmartPLS application. KOL was measured through Reputation, Perceived Fit, and Product Involvement, while Purchase Stability, Purchase Consideration, and Attribute Fit assessed purchasing decisions. Researchers measured the dimensions of competence, autonomy, and relatedness in FoMO. The results reveal that KOLs positively and significantly affect purchasing decisions. However, FoMO does not moderate this relationship; this suggests that while KOLs influence Generation Z, the FoMO factor does not amplify their influence in purchasing "Agak Laen" movie tickets. These findings offer new insights into the roles of KOLs and FoMO in digital marketing, particularly for products that have already achieved widespread success.de
dc.languageende
dc.subject.ddcSoziologie, Anthropologiede
dc.subject.ddcSociology & anthropologyen
dc.subject.ddcWirtschaftde
dc.subject.ddcEconomicsen
dc.subject.otherEconomics; key opinion leader; fear of missing out; purchase decision; Generation Zde
dc.titleKey Opinion Leaders, Fear of Missing Out: Do They Effect the Gen-Z Purchase Decision of Agak Laen Movie Tickets?de
dc.description.reviewbegutachtet (peer reviewed)de
dc.description.reviewpeer revieweden
dc.identifier.urlhttps://pathofscience.org/index.php/ps/article/view/3326/1597de
dc.source.journalPath of Science
dc.source.volume10de
dc.publisher.countryMISCde
dc.source.issue10de
dc.subject.classozWirtschaftssoziologiede
dc.subject.classozSociology of Economicsen
dc.subject.classozMarketingde
dc.subject.classozMarketingen
dc.subject.thesozKaufverhaltende
dc.subject.thesozbuying behavioren
dc.subject.thesozKonsumde
dc.subject.thesozconsumptionen
dc.subject.thesozMarketingde
dc.subject.thesozmarketingen
dc.subject.thesozDigitale Mediende
dc.subject.thesozdigital mediaen
dc.rights.licenceCreative Commons - Namensnennung 4.0de
dc.rights.licenceCreative Commons - Attribution 4.0en
internal.statusformal und inhaltlich fertig erschlossende
internal.identifier.thesoz10041639
internal.identifier.thesoz10035058
internal.identifier.thesoz10051656
internal.identifier.thesoz10083753
dc.type.stockarticlede
dc.type.documentZeitschriftenartikelde
dc.type.documentjournal articleen
dc.source.pageinfo5024-5034de
internal.identifier.classoz10205
internal.identifier.classoz1090405
internal.identifier.journal1570
internal.identifier.document32
internal.identifier.ddc301
internal.identifier.ddc330
dc.identifier.doihttps://doi.org/10.22178/pos.109-29de
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
internal.identifier.licence16
internal.identifier.pubstatus1
internal.identifier.review1
internal.dda.referencehttps://pathofscience.org/index.php/index/oai/@@oai:ojs.pathofscience.org:article/3326
ssoar.urn.registrationfalsede


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