Анализ эффективных способов интернетпродвижения образовательных услуг высшего учебного заведения

Trapeznikova, Elena M.; Petropavlovskaya, Anna A.

Analysis of effective ways to promote educational services of a higher educational institution on the internet
[journal article]

dc.contributor.author	Trapeznikova, Elena M.	de
dc.contributor.author	Petropavlovskaya, Anna A.	de
dc.date.accessioned	2024-11-18T15:41:01Z
dc.date.available	2024-11-18T15:41:01Z
dc.date.issued	2022	de
dc.identifier.issn	2410-132X	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/97946
dc.description.abstract	The purpose of this study is to identify effective ways of Internet promotion of educational services of higher educational institutions. The methodological basis of the study is the results of: monitoring and analysis of domestic and foreign publications on the identified issues; analysis of Internet promotion performance indicators of the Marketing and Trade Department of the Vladivostok State University of Economics and Service, including the analysis of Instagram promotion statistical data; as well as a survey of consumers of educational services. The article analyzes the effectiveness of an advertising campaign to promote educational services using various Internet marketing tools, identifies the most effective of the tools used, namely: content marketing and targeted advertising.	de
dc.language	ru	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.other	advertising campaign; internet marketing; higher educational institution; educational services; admission campaign	de
dc.title	Анализ эффективных способов интернетпродвижения образовательных услуг высшего учебного заведения	de
dc.title.alternative	Analysis of effective ways to promote educational services of a higher educational institution on the internet	de
dc.description.review	begutachtet	de
dc.description.review	reviewed	en
dc.source.journal	Ekonomika Nauki / Economics of Science
dc.source.volume	8	de
dc.publisher.country	RUS	de
dc.source.issue	1	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.classoz	interaktive, elektronische Medien	de
dc.subject.classoz	Interactive, electronic Media	en
dc.subject.thesoz	Effizienz	de
dc.subject.thesoz	efficiency	en
dc.subject.thesoz	Werbung	de
dc.subject.thesoz	advertising	en
dc.subject.thesoz	Kampagne	de
dc.subject.thesoz	campaign	en
dc.subject.thesoz	Bildungseinrichtung	de
dc.subject.thesoz	educational institution	en
dc.subject.thesoz	Dienstleistungseinrichtung	de
dc.subject.thesoz	service provider	en
dc.subject.thesoz	Online-Medien	de
dc.subject.thesoz	online media	en
dc.subject.thesoz	Marketinginstrument	de
dc.subject.thesoz	marketing instrument	en
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10041426
internal.identifier.thesoz	10034450
internal.identifier.thesoz	10065114
internal.identifier.thesoz	10034899
internal.identifier.thesoz	10041058
internal.identifier.thesoz	10064820
internal.identifier.thesoz	10051650
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	73-81	de
internal.identifier.classoz	1090405
internal.identifier.classoz	1080404
internal.identifier.journal	2731
internal.identifier.document	32
internal.identifier.ddc	330
internal.identifier.ddc	070
dc.identifier.doi	https://doi.org/10.22394/2410-132X-2022-8-1-73-81	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	20
internal.identifier.pubstatus	1
internal.identifier.review	2
dc.subject.classhort	10900	de
internal.pdf.valid	false
internal.pdf.wellformed	true
internal.pdf.encrypted	false
ssoar.urn.registration	false	de

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Interaktive, elektronische Medien
Interactive, electronic Media
Marketing
Marketing

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Анализ эффективных способов интернетпродвижения образовательных услуг высшего учебного заведения

Analysis of effective ways to promote educational services of a higher educational institution on the internet [journal article]

Files in this item

This item appears in the following Collection(s)

Analysis of effective ways to promote educational services of a higher educational institution on the internet
[journal article]