Political Advertising and Data-Driven Campaigning in Australia

Ridout, Travis N.

[journal article]

dc.contributor.author	Ridout, Travis N.	de
dc.date.accessioned	2024-10-22T15:11:23Z
dc.date.available	2024-10-22T15:11:23Z
dc.date.issued	2024	de
dc.identifier.issn	2183-2439	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/97318
dc.description.abstract	There have been breathtaking accounts of the use of data in political campaigns for microtargeting and message testing, among other practices. Most of these examine presidential campaigns in the US. But evidence speaking to the use of data-driven campaigning (DDC) beyond the US is rather thin. Here I examine the use of DDC in Australia, focusing on political advertising specifically. I interview 15 campaign practitioners, asking about several indicators of DDC, including (a) the extent of ad targeting, (b) tailoring of ads to specific audiences, (c) the use of data analytics in ad targeting/tailoring, (d) efforts at online fundraising, and (e) ad testing. I find considerable variation in the use of DDC that stems from differences in resources, different campaign philosophies, and uncertainties about the data. I also find an important role for marketing agencies in supplementing DDC capabilities.	de
dc.language	en	de
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.ddc	Politikwissenschaft	de
dc.subject.ddc	Political science	en
dc.subject.other	data-driven campaigning; political advertising	de
dc.title	Political Advertising and Data-Driven Campaigning in Australia	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.identifier.url	https://www.cogitatiopress.com/mediaandcommunication/article/view/8462/3846	de
dc.source.journal	Media and Communication
dc.source.volume	12	de
dc.publisher.country	PRT	de
dc.subject.classoz	interaktive, elektronische Medien	de
dc.subject.classoz	Interactive, electronic Media	en
dc.subject.classoz	politische Willensbildung, politische Soziologie, politische Kultur	de
dc.subject.classoz	Political Process, Elections, Political Sociology, Political Culture	en
dc.subject.thesoz	Australien	de
dc.subject.thesoz	Australia	en
dc.subject.thesoz	Wahl	de
dc.subject.thesoz	election	en
dc.subject.thesoz	politische Kommunikation	de
dc.subject.thesoz	political communication	en
dc.subject.thesoz	Kampagne	de
dc.subject.thesoz	campaign	en
dc.subject.thesoz	Datenverarbeitung	de
dc.subject.thesoz	data processing	en
dc.subject.thesoz	Wahlwerbung	de
dc.subject.thesoz	election advertising	en
dc.subject.thesoz	USA	de
dc.subject.thesoz	United States of America	en
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10037448
internal.identifier.thesoz	10034501
internal.identifier.thesoz	10049299
internal.identifier.thesoz	10065114
internal.identifier.thesoz	10040567
internal.identifier.thesoz	10061879
internal.identifier.thesoz	10041244
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
internal.identifier.classoz	1080404
internal.identifier.classoz	10504
internal.identifier.journal	793
internal.identifier.document	32
internal.identifier.ddc	070
internal.identifier.ddc	320
dc.source.issuetopic	Data-Driven Campaigning in a Comparative Context: Toward a 4th Era of Political Communication?	de
dc.identifier.doi	https://doi.org/10.17645/mac.8462	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	1
internal.dda.reference	https://www.cogitatiopress.com/mediaandcommunication/oai/@@oai:ojs.cogitatiopress.com:article/8462
ssoar.urn.registration	false	de

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politische Willensbildung, politische Soziologie, politische Kultur
Political Process, Elections, Political Sociology, Political Culture
Interaktive, elektronische Medien
Interactive, electronic Media

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