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Platforms as Markets, Architectures, and Ecosystems: A Review of the Dominant Approaches in the Platform Literature
[journal article]

dc.contributor.authorKontareva, Alina Yu.de
dc.date.accessioned2024-10-21T13:18:12Z
dc.date.available2024-10-21T13:18:12Z
dc.date.issued2021de
dc.identifier.issn2074-0492de
dc.identifier.urihttps://www.ssoar.info/ssoar/handle/document/97251
dc.description.abstractOnline digital platforms are a new type of firm; they are data-driven, software-based companies established in the late 90s due to increased digitization and the extensive adoption of the Internet for economic and social activities. Platforms are market intermediaries as they mediate transactions between groups of users and benefit from network effects. Platforms disrupt the conventional organization of firms and industries and have become key players in capitalist economies. Platforms structure social interactions, transform employment and the labor market, and determine media consumption and cultural production practices. The paper offers a comprehensive theory review covering three approaches: the economic approach (industrial organization of network markets), the technology engineering approach, and the strategic management approach. The economic approach explains the nature of network effects and highlights the differences between network markets and traditional industries. The engineering technology approach demonstrates how platforms can achieve network effects through technological architecture. The strategic management approach explores platform growth strategies and highlights how a platform firm deals with the external environment that includes user preferences, national regulations, and technology convergence. The review focuses on the theoretical instruments most relevant for the sociological and political-economic analysis of platforms. The paper concludes with remarks on the uneven geographical distribution of platforms.de
dc.languagerude
dc.subject.ddcWirtschaftde
dc.subject.ddcEconomicsen
dc.subject.otherplatforms; platform economy; platform business model; network effects; platform geography; platform strategyde
dc.titleПлатформы как рынки, архитектуры, экосистемы: обзор основных подходов к изучению интернет-компанийde
dc.title.alternativePlatforms as Markets, Architectures, and Ecosystems: A Review of the Dominant Approaches in the Platform Literaturede
dc.description.reviewbegutachtetde
dc.description.reviewrevieweden
dc.source.journalSociologija vlasti / Sociology of power
dc.source.volume33de
dc.publisher.countryRUSde
dc.source.issue1de
dc.subject.classozManagementde
dc.subject.classozManagement Scienceen
dc.subject.classozWirtschaftssektorende
dc.subject.classozEconomic Sectorsen
dc.identifier.urnurn:nbn:de:0168-ssoar-97251-1
dc.rights.licenceCreative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0de
dc.rights.licenceCreative Commons - Attribution-Noncommercial-No Derivative Works 4.0en
internal.statusformal und inhaltlich fertig erschlossende
dc.type.stockarticlede
dc.type.documentZeitschriftenartikelde
dc.type.documentjournal articleen
dc.source.pageinfo169-192de
internal.identifier.classoz1090401
internal.identifier.classoz1090304
internal.identifier.journal2720
internal.identifier.document32
internal.identifier.ddc330
dc.identifier.doihttps://doi.org/10.22394/2074-0492-2021-1-169-192de
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
internal.identifier.licence20
internal.identifier.pubstatus1
internal.identifier.review2
dc.subject.classhort10900de
internal.pdf.validfalse
internal.pdf.wellformedtrue
internal.pdf.encryptedfalse


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