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%T Sufficiency in Business: The Transformative Potential of Business for Sustainability %E Gossen, Maike %E Niessen, Laura %P 347 %V 2 %D 2024 %I transcript Verlag %K Business; Sufficiency; Business Models; Degrowth %@ 2942-1497 %@ 978-3-8394-6910-1 %~ transcript Verlag %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-95876-7 %U https://www.transcript-verlag.de/shopMedia/openaccess/pdf/oa9783839469101.pdf %X Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions. %C DEU %C Bielefeld %G en %9 Sammelwerk %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info