The Multilevel Branding of Tangier at Spatial and Temporal Interfaces

Abstract

Endeavours to establish cities as brands have become a worldwide phenomenon. In the Middle East and Africa, too, cities have started to actively position themselves as attractive tourism destinations and investment sites and are trying to enhance their distinctiveness and recognisability. Gulf cities have become the most prominent - and often emulated - examples. Less attention has been given, for instance, to North African places. Accordingly, this chapter starts from the assumption that systematic approaches to branding cities are still limited, notably for cities of the "Global South."