Communicating Green Innovation to Online Communities: Evidence from Sports Mega Events

Qin, Xiangru; Muskat, Birgit; Xia, Haiyang; Mair, Judith; Li, Gang

[journal article]

dc.contributor.author	Qin, Xiangru	de
dc.contributor.author	Muskat, Birgit	de
dc.contributor.author	Xia, Haiyang	de
dc.contributor.author	Mair, Judith	de
dc.contributor.author	Li, Gang	de
dc.date.accessioned	2024-06-27T07:58:32Z
dc.date.available	2024-06-27T07:58:32Z
dc.date.issued	2024	de
dc.identifier.issn	1552-6763	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/94761
dc.description.abstract	Tourism and event organizers implement green innovation to mitigate the negative environmental impacts they cause. However, how to effectively communicate these green innovations to online communities remains a challenge. Drawing on message framing and construal level theories, we collected 503 tweets and used an exploratory sequential mixed-methods approach to analyze the textual data. First, we conducted abductive coding analysis, identifying two novel framing forms, innovative and value chain framings. Second, using negative binomial regressions, we found that input-value (vs. output-value) framing is often used but decreases online engagement. Moreover, proximal (vs. distal) framing is less used but enhances online engagement. Third, we explored the moderating effect of green innovation, revealing that innovative and proximal framings are more effective for green organizational innovation, whereas emotional framing is more effective for green service innovation. This study offers novel insights on how to strategically communicate green innovation to event online communities.	de
dc.language	en	de
dc.subject.ddc	Sozialwissenschaften, Soziologie	de
dc.subject.ddc	Social sciences, sociology, anthropology	en
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.other	online community; sequential mixed-methods approach	de
dc.title	Communicating Green Innovation to Online Communities: Evidence from Sports Mega Events	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Journal of Travel Research
dc.publisher.country	USA	de
dc.source.issue	OnlineFirst	de
dc.subject.classoz	Freizeitforschung, Freizeitsoziologie	de
dc.subject.classoz	Leisure Research	en
dc.subject.classoz	interaktive, elektronische Medien	de
dc.subject.classoz	Interactive, electronic Media	en
dc.subject.thesoz	Tourismus	de
dc.subject.thesoz	tourism	en
dc.subject.thesoz	Großveranstaltung	de
dc.subject.thesoz	major event	en
dc.subject.thesoz	Umweltbelastung	de
dc.subject.thesoz	environmental impact	en
dc.subject.thesoz	Nachhaltigkeit	de
dc.subject.thesoz	sustainability	en
dc.subject.thesoz	Innovation	de
dc.subject.thesoz	innovation	en
dc.subject.thesoz	Soziale Medien	de
dc.subject.thesoz	social media	en
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10044305
internal.identifier.thesoz	10051777
internal.identifier.thesoz	10038093
internal.identifier.thesoz	10064837
internal.identifier.thesoz	10047538
internal.identifier.thesoz	10094228
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
internal.identifier.classoz	20400
internal.identifier.classoz	1080404
internal.identifier.journal	1138
internal.identifier.document	32
dc.rights.sherpa	Grüner Verlag	de
dc.rights.sherpa	Green Publisher	en
internal.identifier.ddc	300
internal.identifier.ddc	070
dc.identifier.doi	https://doi.org/10.1177/00472875241260327	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.sherpa	1
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	20400	de
dc.subject.classhort	10800	de
internal.pdf.valid	false
internal.pdf.wellformed	true
internal.pdf.encrypted	false
ssoar.urn.registration	false	de

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Freizeitforschung, Freizeitsoziologie
Leisure Research
Interaktive, elektronische Medien
Interactive, electronic Media

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