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The Dynamics of Digital Influence: Communication Trends in Business, Politics and Activism
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The following documents are parts of this document:
• Navigating the Pulse of Modern Communication (pp. 1-5)• You Talk, We Listen, Everyone Benefits: A qualitative study of value creation through digital corporate listening for different company sizes on the German market (pp. 7-29)• Intelligent communication? Use of generative AI applications in communication agencies (pp. 31-51)• Communication management 2.0: A qualitative survey on the effects of AIs on the competence portfolio in communication management (pp. 53-74)• Right-wing populist communication of the party AfD on TikTok: To what extend does the AfD use TikTok as part of its communication to win over young voters? (pp. 100-122)• Emotionality and fact orientation in environmental activism: A comparative content analysis of the communication of Fridays for Future and the Last Generation on Instagram (pp. 124-144)• Self-staging or brand authenticity? A qualitative content analysis of German-language LinkedIn posts by high-reach corporate influencers (pp. 76-98)
Keywords
communication; digitalization; artificial intelligence; social media; network
Classification
Basic Research, General Concepts and History of the Science of Communication
Interactive, electronic Media
Impact Research, Recipient Research
Free Keywords
Strategic Communication; Transformation
Document language
English
Publication Year
2024
City
Leipzig
Page/Pages
144 p.
Status
Primary Publication; reviewed