The Effect of Question Positioning on Data Quality in Web Surveys

Neuert, Cornelia

[journal article]

dc.contributor.author	Neuert, Cornelia	de
dc.date.accessioned	2024-04-03T06:31:23Z
dc.date.available	2024-04-03T06:31:23Z
dc.date.issued	2024	de
dc.identifier.issn	1552-8294	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/93575
dc.description.abstract	The quality of data in surveys is affected by response burden and questionnaire length. With an increasing number of questions, respondents can become bored, tired, and annoyed and may take shortcuts to reduce the effort needed to complete the survey. In this article, direct evidence is presented on how the position of items within a web questionnaire influences respondents’ focus of attention. In two experiments, part of an eye-tracking study and an online survey, respectively, a variety of indicators show that data quality is lower if the experimental question is positioned at the end rather than at the beginning of a questionnaire. Practical implications are discussed.	de
dc.language	en	de
dc.subject.ddc	Sozialwissenschaften, Soziologie	de
dc.subject.ddc	Social sciences, sociology, anthropology	en
dc.subject.other	question positioning; response bias	de
dc.title	The Effect of Question Positioning on Data Quality in Web Surveys	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.identifier.url	localfile:/var/tmp/crawlerFiles/deepGreen/8ae609a15f4647ad959b2d77b418b3c0/8ae609a15f4647ad959b2d77b418b3c0.pdf	de
dc.source.journal	Sociological Methods & Research
dc.source.volume	53	de
dc.publisher.country	GBR	de
dc.source.issue	1	de
dc.subject.classoz	Erhebungstechniken und Analysetechniken der Sozialwissenschaften	de
dc.subject.classoz	Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods	en
dc.subject.thesoz	Datengewinnung	de
dc.subject.thesoz	data capture	en
dc.subject.thesoz	Datenqualität	de
dc.subject.thesoz	data quality	en
dc.subject.thesoz	Online-Befragung	de
dc.subject.thesoz	online survey	en
dc.subject.thesoz	Fragebogen	de
dc.subject.thesoz	questionnaire	en
dc.subject.thesoz	Antwortverhalten	de
dc.subject.thesoz	response behavior	en
dc.subject.thesoz	Umfrageforschung	de
dc.subject.thesoz	survey research	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-93575-7
dc.rights.licence	Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung	de
dc.rights.licence	Deposit Licence - No Redistribution, No Modifications	en
ssoar.contributor.institution	GESIS
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10040547
internal.identifier.thesoz	10055811
internal.identifier.thesoz	10037911
internal.identifier.thesoz	10037914
internal.identifier.thesoz	10035808
internal.identifier.thesoz	10040714
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	279-295	de
internal.identifier.classoz	10105
internal.identifier.journal	414
internal.identifier.document	32
internal.identifier.ddc	300
dc.identifier.doi	https://doi.org/10.1177/0049124120986207	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	3
internal.identifier.pubstatus	1
internal.identifier.review	1
ssoar.wgl.collection	true
internal.dda.reference	crawler-deepgreen-323@@8ae609a15f4647ad959b2d77b418b3c0

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Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods

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