Diese Seite wird derzeit technisch überarbeitet. Es kann dabei vorübergehend zu längeren Ladezeiten kommen. Wir bitten, eventuelle Unannehmlichkeiten zu entschuldigen und danken für Ihr Verständnis.
Branding the Middle East: Communication Strategies and Image Building from Qom to Casablanca
[collection]
dc.contributor.editor | Wippel, Steffen | de |
dc.date.accessioned | 2024-01-26T10:36:50Z | |
dc.date.available | 2024-01-26T10:36:50Z | |
dc.date.issued | 2023 | de |
dc.identifier.isbn | 978-3-11-074110-0 | de |
dc.identifier.uri | https://www.ssoar.info/ssoar/handle/document/91631 | |
dc.description.abstract | This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond simply presenting logos and slogans, it critically analyses processes of strategic communication and image building under general conditions of globalisation, neoliberalisation, and postmodernisation and, in a regional perspective, of lasting authoritarian rule and increased endeavours for "worlding." In particular, it looks at the multiple actors involved in branding activities, their interests and motives, and investigates tools, channels, and forms of branding. A major interest exists in the entanglements of different spatial scales and in the (in)consistencies of communication measures. Attention is paid to reconfigurations of certain images over time and to the positioning of objects of branding in time and space. Historical case studies supplement the focus on contemporary branding efforts. While branding in the Western world and many emerging economies has been meticulously analysed, this edited volume fills an important gap in the research on MENA countries | de |
dc.language | en | de |
dc.publisher | De Gruyter | de |
dc.relation.haspart | 94793 | |
dc.relation.haspart | 94802 | |
dc.relation.haspart | 94803 | |
dc.relation.haspart | 94804 | |
dc.subject.ddc | Wirtschaft | de |
dc.subject.ddc | Economics | en |
dc.subject.ddc | Städtebau, Raumplanung, Landschaftsgestaltung | de |
dc.subject.ddc | Landscaping and area planning | en |
dc.subject.ddc | Politikwissenschaft | de |
dc.subject.ddc | Political science | en |
dc.subject.other | Naher und Mittlerer Osten und Nordafrika; Image-Bildung; Förderung/Unterstützung; Nachfrage nach Gütern und Dienstleistungen; Lebensstil; Außenpolitische Öffentlichkeitsarbeit; Kulturvermittlung | de |
dc.title | Branding the Middle East: Communication Strategies and Image Building from Qom to Casablanca | de |
dc.description.review | begutachtet | de |
dc.description.review | reviewed | en |
dc.source.volume | 38 | de |
dc.publisher.country | DEU | de |
dc.publisher.city | Berlin | de |
dc.source.series | Studies on Modern Orient | |
dc.subject.classoz | Marketing | de |
dc.subject.classoz | Marketing | en |
dc.subject.classoz | Raumplanung und Regionalforschung | de |
dc.subject.classoz | Area Development Planning, Regional Research | en |
dc.subject.classoz | politische Willensbildung, politische Soziologie, politische Kultur | de |
dc.subject.classoz | Political Process, Elections, Political Sociology, Political Culture | en |
dc.subject.thesoz | Nordafrika | de |
dc.subject.thesoz | North Africa | en |
dc.subject.thesoz | arabische Länder | de |
dc.subject.thesoz | Arab countries | en |
dc.subject.thesoz | Marketing | de |
dc.subject.thesoz | marketing | en |
dc.subject.thesoz | Dienstleistung | de |
dc.subject.thesoz | service | en |
dc.subject.thesoz | Image | de |
dc.subject.thesoz | image | en |
dc.subject.thesoz | Öffentlichkeitsarbeit | de |
dc.subject.thesoz | public relations work | en |
dc.subject.thesoz | auswärtige Kulturpolitik | de |
dc.subject.thesoz | international cultural policy | en |
dc.subject.thesoz | Tourismuspolitik | de |
dc.subject.thesoz | tourism policy | en |
dc.subject.thesoz | Förderung | de |
dc.subject.thesoz | promotion | en |
dc.subject.thesoz | Nachfrage | de |
dc.subject.thesoz | demand | en |
dc.subject.thesoz | Werbung | de |
dc.subject.thesoz | advertising | en |
dc.subject.thesoz | Lebensweise | de |
dc.subject.thesoz | way of life | en |
dc.subject.thesoz | Massenkultur | de |
dc.subject.thesoz | mass culture | en |
dc.subject.thesoz | Außenpolitik | de |
dc.subject.thesoz | foreign policy | en |
dc.subject.thesoz | Kultur | de |
dc.subject.thesoz | culture | en |
dc.subject.thesoz | Nahost | de |
dc.subject.thesoz | Middle East | en |
dc.subject.thesoz | tertiärer Sektor | de |
dc.subject.thesoz | tertiary sector | en |
dc.identifier.urn | urn:nbn:de:0168-ssoar-91631-2 | |
dc.rights.licence | Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0 | de |
dc.rights.licence | Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0 | en |
ssoar.contributor.institution | GIGA | de |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10034607 | |
internal.identifier.thesoz | 10034608 | |
internal.identifier.thesoz | 10051656 | |
internal.identifier.thesoz | 10041038 | |
internal.identifier.thesoz | 10041743 | |
internal.identifier.thesoz | 10053596 | |
internal.identifier.thesoz | 10037461 | |
internal.identifier.thesoz | 10044274 | |
internal.identifier.thesoz | 10034780 | |
internal.identifier.thesoz | 10036309 | |
internal.identifier.thesoz | 10034450 | |
internal.identifier.thesoz | 10050664 | |
internal.identifier.thesoz | 10050181 | |
internal.identifier.thesoz | 10034694 | |
internal.identifier.thesoz | 10035153 | |
internal.identifier.thesoz | 10034609 | |
internal.identifier.thesoz | 10041039 | |
dc.type.stock | collection | de |
dc.type.document | Sammelwerk | de |
dc.type.document | collection | en |
dc.source.pageinfo | XVI, 660 | de |
internal.identifier.classoz | 1090405 | |
internal.identifier.classoz | 20700 | |
internal.identifier.classoz | 10504 | |
internal.identifier.document | 24 | |
internal.identifier.ddc | 330 | |
internal.identifier.ddc | 710 | |
internal.identifier.ddc | 320 | |
dc.identifier.doi | https://doi.org/10.1515/9783110741100-004 | de |
dc.description.pubstatus | Veröffentlichungsversion | de |
dc.description.pubstatus | Published Version | en |
internal.identifier.licence | 20 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 2 | |
internal.identifier.series | 2218 | |
dc.subject.classhort | 10500 | de |
ssoar.wgl.collection | true | de |
internal.pdf.valid | false | |
internal.pdf.wellformed | true | |
internal.pdf.encrypted | false |
Files in this item
This item appears in the following Collection(s)
-
politische Willensbildung, politische Soziologie, politische Kultur
Political Process, Elections, Political Sociology, Political Culture -
Raumplanung und Regionalforschung
Area Development Planning, Regional Research -
Marketing
Marketing