The Influence of Product Knowledge and Word of Mouth on Non-Muslim Customers' Purchasing Decisions

Manaha, Merlyn Welmince; Sakti, Dwi Putra Buana; Athar, Handry Sudiartha

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[journal article]

dc.contributor.author	Manaha, Merlyn Welmince	de
dc.contributor.author	Sakti, Dwi Putra Buana	de
dc.contributor.author	Athar, Handry Sudiartha	de
dc.date.accessioned	2024-01-19T16:35:12Z
dc.date.available	2024-01-19T16:35:12Z
dc.date.issued	2023	de
dc.identifier.issn	2413-9009	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/91463
dc.description.abstract	The development of sharia pawnshops from year to year has become a benchmark for the success of the sharia economy in Indonesia. This research examines the influence of product knowledge and word of mouth on non-Muslim customers' purchasing decisions, with trust as a mediating variable. The method used in this research is quantitative with a causal approach. The data tested in this research came from responses to the questionnaire distributed, namely 101 respondents. The results show that product knowledge and word of mouth positively and significantly affect trust and purchasing decisions. It was also found that trust had a positive and significant effect on purchasing decisions and that trust had a positive and significant impact on mediating the relationship between product knowledge and word of mouth on buying decisions of non-Muslim customers.	de
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	product knowledge; word of mouth; non-Muslim customers; sharia pawnshops	de
dc.title	The Influence of Product Knowledge and Word of Mouth on Non-Muslim Customers' Purchasing Decisions	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.identifier.url	https://pathofscience.org/index.php/ps/article/view/2907/1299	de
dc.source.journal	Path of Science
dc.source.volume	9	de
dc.publisher.country	MISC	de
dc.source.issue	10	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	Kaufverhalten	de
dc.subject.thesoz	buying behavior	en
dc.subject.thesoz	Indonesien	de
dc.subject.thesoz	Indonesia	en
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10041639
internal.identifier.thesoz	10042317
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	2005-2012	de
internal.identifier.classoz	1090405
internal.identifier.journal	1570
internal.identifier.document	32
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.22178/pos.97-4	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	1
internal.dda.reference	https://pathofscience.org/index.php/index/oai/@@oai:ojs.pathofscience.org:article/2907
ssoar.urn.registration	false	de

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