Advertising on Video-Sharing Platforms in the Toy and Food Categories in Spain

Nicolás-Ojeda, Miguel Ángel; Martínez-Pastor, Esther

[journal article]

dc.contributor.author	Nicolás-Ojeda, Miguel Ángel	de
dc.contributor.author	Martínez-Pastor, Esther	de
dc.date.accessioned	2023-12-04T07:51:25Z
dc.date.available	2023-12-04T07:51:25Z
dc.date.issued	2023	de
dc.identifier.issn	2183-2439	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/90867
dc.description.abstract	This article reviews the advertising content on the YouTube channels featuring kid influencers with the highest number of subscribers in Spain. The goal is to observe the evolution of the elements that define this type of content as advertising content, even though the vast majority of the advertising content is not labelled as such. An analysis was conducted of all the videos posted during the 2022 Christmas period on the 15 YouTube channels with the largest audiences, which produced a sample of 61 videos that possessed the pertinent characteristics. Content analysis was applied and the degree to which the content complied with food and toy advertising regulations was examined.	de
dc.language	en	de
dc.subject.ddc	Publizistische Medien, Journalismus,Verlagswesen	de
dc.subject.ddc	News media, journalism, publishing	en
dc.subject.other	YouTube; influencers; kid influencers; media regulation	de
dc.title	Advertising on Video-Sharing Platforms in the Toy and Food Categories in Spain	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.identifier.url	https://www.cogitatiopress.com/mediaandcommunication/article/view/7141/3447	de
dc.source.journal	Media and Communication
dc.source.volume	11	de
dc.publisher.country	PRT	de
dc.source.issue	4	de
dc.subject.classoz	interaktive, elektronische Medien	de
dc.subject.classoz	Interactive, electronic Media	en
dc.subject.classoz	Medieninhalte, Aussagenforschung	de
dc.subject.classoz	Media Contents, Content Analysis	en
dc.subject.classoz	Werbung, Public Relations, Öffentlichkeitsarbeit	de
dc.subject.classoz	Advertising, Public Relations	en
dc.subject.thesoz	Online-Medien	de
dc.subject.thesoz	online media	en
dc.subject.thesoz	Lebensmittel	de
dc.subject.thesoz	food	en
dc.subject.thesoz	Werbung	de
dc.subject.thesoz	advertising	en
dc.subject.thesoz	Spielzeug	de
dc.subject.thesoz	toy	en
dc.subject.thesoz	Selbststeuerung	de
dc.subject.thesoz	self-regulation	en
dc.subject.thesoz	Video-Clip	de
dc.subject.thesoz	video clip	en
dc.subject.thesoz	Kind	de
dc.subject.thesoz	child	en
dc.subject.thesoz	Werbeträger	de
dc.subject.thesoz	advertising medium	en
dc.rights.licence	Creative Commons - Namensnennung 4.0	de
dc.rights.licence	Creative Commons - Attribution 4.0	en
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10064820
internal.identifier.thesoz	10034842
internal.identifier.thesoz	10034450
internal.identifier.thesoz	10050038
internal.identifier.thesoz	10057747
internal.identifier.thesoz	10063356
internal.identifier.thesoz	10034597
internal.identifier.thesoz	10062165
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	214-226	de
internal.identifier.classoz	1080404
internal.identifier.classoz	1080405
internal.identifier.classoz	1080409
internal.identifier.journal	793
internal.identifier.document	32
internal.identifier.ddc	070
dc.source.issuetopic	Digital Media and Younger Audiences: Communication Targeted at Children and Adolescents	de
dc.identifier.doi	https://doi.org/10.17645/mac.v11i4.7141	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	16
internal.identifier.pubstatus	1
internal.identifier.review	1
internal.dda.reference	https://www.cogitatiopress.com/mediaandcommunication/oai/@@oai:ojs.cogitatiopress.com:article/7141
ssoar.urn.registration	false	de

Files in this item

Name:: ssoar-mediacomm-2023-4-nicolas ...
Size:: 998.7Kb
Format:: PDF

View/Open

This item appears in the following Collection(s)

Interaktive, elektronische Medien
Interactive, electronic Media
Medieninhalte, Aussagenforschung
Media Contents, Content Analysis
Werbung, Public Relations, Öffentlichkeitsarbeit
Advertising, Public Relations

Show simple item record