Wo steht die Motivforschung heute?

Kleining, Gerhard

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@article{ Kleining1958,
 title = {Wo steht die Motivforschung heute?},
 author = {Kleining, Gerhard},
 journal = {Der Markenartikel},
 number = {3},
 pages = {153-160},
 year = {1958},
 urn = {https://nbn-resolving.org/urn:nbn:de:0168-ssoar-9053},
 keywords = {research; Motivation; behavior; Motiv; Image; Methode; method; motivation; Verbraucher; image; motive; consumer; Forschung; Verhalten}}