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Wasted? Managing Decline and Marketing Difference in Third Tier Cities
[journal article]
Abstract
Third-tier cities are neglected in the research literature. Global and second-tier cities provide the positive, proactive applications of city imaging and creative industries strategies. However, small cities - particularly those who reached their height and notoriety through the industrial revoluti... view more
Third-tier cities are neglected in the research literature. Global and second-tier cities provide the positive, proactive applications of city imaging and creative industries strategies. However, small cities - particularly those who reached their height and notoriety through the industrial revolution - reveal few strategies for stability, let alone growth. This study investigates an unusual third-tier city: Oshawa in Ontario Canada. Known as the home of General Motors, its recent economic and social development has been tethered to the arrival of a new institution of higher education: the University of Ontario Institute of Technology. Yet this article confirms that simply opening a university is not enough to commence regeneration or renewal, particularly if an institution is imposed on unwilling residents. Therefore, an alternative strategy - involving geosocial networking - offers a way for local businesses and organizations to attract customers and provide a digital medication to analogue injustice and decay.... view less
Keywords
urban development; urban planning; redevelopment; urban renewal; Canada
Classification
Area Development Planning, Regional Research
Free Keywords
third-tier cities; creative industries; city imaging; regeneration; geosocial networking
Document language
English
Publication Year
2012
Page/Pages
p. 5-33
Journal
Journal of Urban and Regional Analysis, 4 (2012) 1
ISSN
2067-4082
Status
Published Version; peer reviewed