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The Obidient movement on Twitter and 2023 general election in Nigeria: an extrapolative analysis

[journal article]

Agbim, Kenneth C.
Etumnu, Emeka Williams
Iredibia, Kingsley Uche

Abstract

The study highlighted that Twitter can be a powerful platform for political mobilization, it is one among many channels for engaging with voters. However, Extrapolation on Obidient Movement in the 2023 general election in Nigeria involves making predictions or projections based on existing trends or... view more

The study highlighted that Twitter can be a powerful platform for political mobilization, it is one among many channels for engaging with voters. However, Extrapolation on Obidient Movement in the 2023 general election in Nigeria involves making predictions or projections based on existing trends or pattern. Movements and hashtags on Twitter can draw attention to specific issues, shape narratives, and amplify voices that may otherwise go unheard. They can also facilitate discussions, engage with policymakers, and galvanize support for various causes. The study adopted the survey method and area of study is Imo State. The population is 5,830,489 and sample size of 384 was attained using Wimmer and Dominick calculator. The multistage/cluster sampling technique was adopted and questionnaire was used as the instrument of data collection. The mean and percentage descriptive statistics were used for data presentation. At a mean average of 2.8, there is a greater motivation behind the emergence of the Obidient Movement in Nigeria's 2023 election. The movement have had significant impact on voter behaviour and electoral outcomes in the 2023 general election 2.5 (N=378). The study recommended that those in charge of electoral process in Nigeria must ensure readiness as there will be improved voter participation in subsequent election in the country. Furthermore, political movements must look at the broader political and social dynamics leading up to subsequent elections.... view less

Keywords
voting behavior; political movement; social media; opinion formation; twitter; public opinion; mobilization; election campaign; Nigeria; West Africa

Classification
Political Process, Elections, Political Sociology, Political Culture

Free Keywords
Obidient Movement

Document language
English

Publication Year
2023

Page/Pages
p. 347-358

Journal
IMSU Journal of Communication Studies, 7 (2023) 1

ISSN
2705-2240

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution 4.0


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Home  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.