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https://doi.org/10.48541/dcr.v12.7

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Who moderates my social media? Locating Indian workers in the global content moderation practices

[collection article]


This document is a part of the following document:
Challenges and perspectives of hate speech research

Ahmad, Sana

Abstract

Building on the growing concerns around hate speech and harmful content on social media, this chapter analyzes the processes by which content is moderated on leading social media platforms. The outsourcing practices of platform operators or social media companies to acquire content moderation servic... view more

Building on the growing concerns around hate speech and harmful content on social media, this chapter analyzes the processes by which content is moderated on leading social media platforms. The outsourcing practices of platform operators or social media companies to acquire content moderation services from third-party companies have been acknowledged in the public discourse. Details regarding these outsourcing relationships and power mechanisms remain obfuscated, however. Using empirical data from India, this chapter presents a global value chain perspective on the mechanisms by which US-based social media monopolies source content moderation services from Indian information technology business process outsourcing (IT BPO) supplier companies. The agreements established between the two parties direct the content moderation labor process through which Indian workers’ labor power is transformed into productive labor.... view less

Keywords
India; social media; content; moderator; commercialization; working conditions

Classification
Interactive, electronic Media
Working Conditions

Free Keywords
hate speech; content moderation

Collection Title
Challenges and perspectives of hate speech research

Editor
Strippel, Christian; Paasch-Colberg, Sünje; Emmer, Martin; Trebbe, Joachim

Document language
English

Publication Year
2023

City
Berlin

Page/Pages
p. 111-125

Series
Digital Communication Research, 12

ISSN
2198-7610

ISBN
978-3-945681-12-1

Status
Primary Publication; peer reviewed

Licence
Creative Commons - Attribution 4.0


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.
 

 

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