Rating-Scale Labeling in Online Surveys: An Experimental Comparison of Verbal and Numeric Rating Scales with Respect to Measurement Quality and Respondents' Cognitive Processes

Menold, Natalja

[journal article]

dc.contributor.author	Menold, Natalja	de
dc.date.accessioned	2023-01-04T10:59:41Z
dc.date.available	2023-01-04T10:59:41Z
dc.date.issued	2020	de
dc.identifier.issn	1552-8294	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/83714
dc.description.abstract	Unlike other data collection modes, the effect of labeling rating scales on reliability and validity, as relevant aspects of measurement quality, has seldom been addressed in online surveys. In this study, verbal and numeric rating scales were compared in split-ballot online survey experiments. In the first experiment, respondents’ cognitive processes were observed by means of eye tracking, that is, determining the respondent’s fixations in different areas of the screen. In the remaining experiments, data for reliability and validity analysis were collected from a German adult sample. The results show that respondents needed more fixations and more time to endorse a category when a rating scale had numeric labels. Cross-sectional reliability was lower and some hypotheses with respect to the criterion validity could not be supported when numeric rating scales were used. In conclusion, theoretical considerations and the empirical results contradict the current broad usage of numeric scales in online surveys.	de
dc.language	en	de
dc.subject.ddc	Sozialwissenschaften, Soziologie	de
dc.subject.ddc	Social sciences, sociology, anthropology	en
dc.subject.other	composite reliability; criterion validity; eye tracking; labeling; rating scales	de
dc.title	Rating-Scale Labeling in Online Surveys: An Experimental Comparison of Verbal and Numeric Rating Scales with Respect to Measurement Quality and Respondents' Cognitive Processes	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.identifier.url	localfile:/var/tmp/crawlerFiles/deepGreen/4f660fe824a3431392833780932c129d/4f660fe824a3431392833780932c129d.pdf	de
dc.source.journal	Sociological Methods & Research
dc.source.volume	49	de
dc.publisher.country	GBR	de
dc.source.issue	1	de
dc.subject.classoz	Erhebungstechniken und Analysetechniken der Sozialwissenschaften	de
dc.subject.classoz	Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods	en
dc.subject.thesoz	Validität	de
dc.subject.thesoz	Datengewinnung	de
dc.subject.thesoz	measurement instrument	en
dc.subject.thesoz	Messinstrument	de
dc.subject.thesoz	online survey	en
dc.subject.thesoz	Online-Befragung	de
dc.subject.thesoz	scale construction	en
dc.subject.thesoz	Datenqualität	de
dc.subject.thesoz	data quality	en
dc.subject.thesoz	validity	en
dc.subject.thesoz	Reliabilität	de
dc.subject.thesoz	survey research	en
dc.subject.thesoz	data capture	en
dc.subject.thesoz	reliability	en
dc.subject.thesoz	Umfrageforschung	de
dc.subject.thesoz	Skalenkonstruktion	de
dc.identifier.urn	urn:nbn:de:0168-ssoar-83714-7
dc.rights.licence	Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung	de
dc.rights.licence	Deposit Licence - No Redistribution, No Modifications	en
ssoar.contributor.institution	GESIS
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10040714
internal.identifier.thesoz	10040547
internal.identifier.thesoz	10041769
internal.identifier.thesoz	10057951
internal.identifier.thesoz	10055811
internal.identifier.thesoz	10037911
internal.identifier.thesoz	10056537
internal.identifier.thesoz	10049626
dc.type.stock	article	de
dc.type.document	journal article	en
dc.type.document	Zeitschriftenartikel	de
dc.source.pageinfo	79-107	de
internal.identifier.classoz	10105
internal.identifier.journal	414
internal.identifier.document	32
internal.identifier.ddc	300
dc.identifier.doi	https://doi.org/10.1177/0049124117729694	de
dc.description.pubstatus	Published Version	en
dc.description.pubstatus	Veröffentlichungsversion	de
internal.identifier.licence	3
internal.identifier.pubstatus	1
internal.identifier.review	1
ssoar.wgl.collection	true
internal.dda.reference	crawler-deepgreen-188@@4f660fe824a3431392833780932c129d

Files in this item

Name:: ssoar-smr-2020-1-menold-Rating ...
Size:: 410.1Kb
Format:: PDF

View/Open

This item appears in the following Collection(s)

Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods

Show simple item record