SSOAR Logo
    • Deutsch
    • English
  • English 
    • Deutsch
    • English
  • Login
SSOAR ▼
  • Home
  • About SSOAR
  • Guidelines
  • Publishing in SSOAR
  • Cooperating with SSOAR
    • Cooperation models
    • Delivery routes and formats
    • Projects
  • Cooperation partners
    • Information about cooperation partners
  • Information
    • Possibilities of taking the Green Road
    • Grant of Licences
    • Download additional information
  • Operational concept
Browse and search Add new document OAI-PMH interface
JavaScript is disabled for your browser. Some features of this site may not work without it.

Download PDF
Download full text

(external source)

Citation Suggestion

Please use the following Persistent Identifier (PID) to cite this document:
https://doi.org/10.17645/mac.v10i2.4996

Exports for your reference manager

Bibtex export
Endnote export

Display Statistics
Share
  • Share via E-Mail E-Mail
  • Share via Facebook Facebook
  • Share via Bluesky Bluesky
  • Share via Reddit reddit
  • Share via Linkedin LinkedIn
  • Share via XING XING

Community-Building on Bilibili: The Social Impact of Danmu Comments

[journal article]

Wang, Rui

Abstract

Danmu commenting is a new feature of the streaming industry, popular in East Asia. Danmu comments are displayed as streams of comments superimposed on video screens and synchronised to the specific playback time at which the users sent them, moving horizontally from right to left. Interestingly, use... view more

Danmu commenting is a new feature of the streaming industry, popular in East Asia. Danmu comments are displayed as streams of comments superimposed on video screens and synchronised to the specific playback time at which the users sent them, moving horizontally from right to left. Interestingly, users do not have options such as "replies" to structure their comments; their interactions commonly include poor addressivity, hidden authorship, and unmarked sending time. The ways in which users actually interact with each other and, more importantly, the implications of such danmu-enabled social interactions on building virtual communities are so far understudied. Through a case study centred on Bilibili, a leading Chinese danmu platform, this article argues that in spite of their visually chaotic manner, the social interactive patterns of danmu commenters contribute to community building. Under the theoretical framework of "sense of virtual community", the study adopts a data-driven methodology to qualitatively analyse such fragmented data. Results show that Bilibili users have discovered various ways to initiate social contact with each other through the creative use of linguistic and semiotic resources. Their ritualised performance in the Bilibili community is centred around the social aims of danmu comments, danmu clusters, and danmu language, all of which strengthen their sense of virtual community on the dimensions of membership, influence, and immersion. This article contributes to the research on this emerging media phenomenon by illustrating a new mode of watching and engaging in a participatory online community of practice that this platform encourages.... view less

Keywords
interactive media; commentary; virtual community; video; digital media

Classification
Interactive, electronic Media
Impact Research, Recipient Research

Free Keywords
Bilibili; community-building; danmu; digital culture; unstructured comments

Document language
English

Publication Year
2022

Page/Pages
p. 54-65

Journal
Media and Communication, 10 (2022) 2

Issue topic
Networks and Organizing Processes in Online Social Media

ISSN
2183-2439

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution 4.0


GESIS LogoDFG LogoOpen Access Logo
Home  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.
 

 


GESIS LogoDFG LogoOpen Access Logo
Home  |  Legal notices  |  Operational concept  |  Privacy policy
© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.