Cultural Experts and Communicative Capitalism: Transformation of Communicative Practices

Dekalov, Vladislav; Kristina, Grigoryeva; Dina, Uskova

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%T Cultural Experts and Communicative Capitalism: Transformation of Communicative Practices
%A Dekalov, Vladislav
%A Kristina, Grigoryeva
%A Dina, Uskova
%J Media Watch
%N 3
%P 438-450
%V 8
%D 2017
%K communicative capitalism; digital labour; symbolic capital; postmodern culture; social networks
%@ 0976-0911
%X This paper, attempted to answer, how, in the age of totalizing mediated communication, the role of a cultural expert (i.e. a person with knowledge and competence for interpreting the cultural phenomena encountered by a non-reflexive person in everyday life) is transformed. Terms ‘communicative capitalism’ and ‘digital labour’ were used in this study. Through analyzing the communicative behavior of three Russian cultural experts (spe-cializing in fashion, cinematography, and music) on their Instagram and Facebook pages authors identified typical linguistic and extra-linguistic practices of attracting and enclosing of Internet audience attention, multiplying of their communicative capital and monetizing it.
%C MISC
%G en
%9 Zeitschriftenartikel
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info