The New Media and the Promotion of Ecological Entrepreneurship

Dash, Rajendra Kumar; Dash, Amarendra Kumar

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@article{ Dash2019,
 title = {The New Media and the Promotion of Ecological Entrepreneurship},
 author = {Dash, Rajendra Kumar and Dash, Amarendra Kumar},
 journal = {Media Watch},
 number = {2},
 pages = {419-431},
 volume = {10},
 year = {2019},
 issn = {0976-0911},
 doi = {https://doi.org/10.15655/mw/2019/v10i2/49634},
 abstract = {In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN’s new media engagement, (ii) The YouTube as a source of EE knowledge and action, and (iii) YourStory as a site for promoting green start-ups. The objective is to demonstrate how the new media has come a long way to forward the transformative discourse of EE that can stimulate the appropriate behavior leading to the green social economy.},
}