Instagram Your Life: Why Do Female Kuwait University Students Use Instagram?

Abstract

This paper examines different reasons why female students at Kuwait University use Instagram. It also explores the different gratifications that students receive through using Instagram. The current survey targeted eight hundred and six randomly chosen female undergraduate students. Results found that acceptance from others, a desire to stay informed, meeting new friends, passing time, and escapism from reality are possible reasons to use Instagram. The study shows that many of these variables are considered as strong reasons for using this platform. Sharing photos with friends was the dominant gratification recognized from using Instagram.