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Mixed-Mode Surveys (Version 1.0)
[working paper]
Corporate Editor
GESIS - Leibniz-Institut für Sozialwissenschaften
Abstract Mixing survey modes for data collection can have positive effects on response rates, sample balance, and survey costs. However, data collected in multiple modes may also suffer from mode measurement effects. In this Survey Guideline, we give an overview of empirical evidence related to the benefits ... view more
Mixing survey modes for data collection can have positive effects on response rates, sample balance, and survey costs. However, data collected in multiple modes may also suffer from mode measurement effects. In this Survey Guideline, we give an overview of empirical evidence related to the benefits and drawbacks of using multiple modes for data collection and outline some recommendations for the implementation of mixed-mode surveys. Finally, we provide a brief outlook on the perspectives of mixedmode surveys in the survey landscape.... view less
Keywords
data collection method; survey; survey research; data capture; response behavior
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language
English
Publication Year
2020
City
Mannheim
Page/Pages
11 p.
Series
GESIS Survey Guidelines
DOI
https://doi.org/10.15465/gesis-sg_en_038
Status
Published Version; peer reviewed