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A little good is good enough: ethical consumption, cheap excuses, and moral self-licensing
[working paper]
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Wissenschaftszentrum Berlin für Sozialforschung gGmbH
Abstract We explore the role of cheap excuses in product choice. If a product improves upon one ethically relevant dimension, agents may care less about other, completely independent ethical facets of the product. This 'static moral self-licensing' would extend the logic of the well-studied moral self-licens... view more
We explore the role of cheap excuses in product choice. If a product improves upon one ethically relevant dimension, agents may care less about other, completely independent ethical facets of the product. This 'static moral self-licensing' would extend the logic of the well-studied moral self-licensing over time. Our data document that static moral self-licensing exists. Furthermore, effects spill over to later, unrelated but ethically relevant contexts. Thus, static moral self-licensing and moral self-licensing over time amplify each other. Outsiders, though incentivized for correct estimates, are completely oblivious to effects of moral selflicensing, both, static and over time.... view less
Keywords
morality; ethics; license; consumption
Classification
Philosophy, Ethics, Religion
Sociology of Economics
Free Keywords
D03; D84; cheap excuses; homo moralis; moral personality; moral self-licensing; moral spillovers; outsider beliefs; preference module
Document language
English
Publication Year
2017
City
Berlin
Page/Pages
48 p.
Series
Discussion Papers / Wissenschaftszentrum Berlin für Sozialforschung, Forschungsschwerpunkt Markt und Entscheidung, Abteilung Ökonomik des Wandels, SP II 2017-301
Handle
http://hdl.handle.net/10419/157373
Status
Published Version; peer reviewed
Licence
Deposit Licence - No Redistribution, No Modifications