Show simple item record

[journal article]

dc.contributor.authorKankam-Kwarteng, Collinsde
dc.contributor.authorOsman, Barbarade
dc.contributor.authorAcheampong, Stephende
dc.date.accessioned2020-10-01T14:38:02Z
dc.date.available2020-10-01T14:38:02Z
dc.date.issued2020de
dc.identifier.issn2529-1947de
dc.identifier.urihttps://www.ssoar.info/ssoar/handle/document/69925
dc.description.abstractPurpose: The purpose of this paper was to examine the relationships between differentiation strategies, competitive intensity and restaurant performance. It was also to estimate the effect of interaction terms of differentiation strategies and competitive intensity on restaurant performance. Methods: Data were obtained from 160 restaurant operators in the Ashanti region of Ghana through a structured questionnaire. The paths of the relationships were estimated and tested using regression analysis. Results: The findings suggest that differentiation strategies have a significant impact on restaurant performance and that competitive intensity partially influence the performance of restaurants. Competitive intensity was, however, found not to moderate the relationship between differentiation strategies and restaurant performance. Implications: The study findings will greatly help managers of the restaurant industry to appreciate the critical contribution of competitive intensity and differentiation strategies in estimating the performance of restaurants. The interactive terms of differentiation strategies and competitive intensity add to the divergent ways of measuring restaurant performance. This paper, therefore, contributes to the growing research in the restaurant industry.de
dc.languageende
dc.subject.ddcWirtschaftde
dc.subject.ddcEconomicsen
dc.subject.otherdifferentiation strategies; competitive intensity; restaurant performancede
dc.titlePerformance of restaurants: Recognizing competitive intensity and differentiation strategiesde
dc.description.reviewbegutachtet (peer reviewed)de
dc.description.reviewpeer revieweden
dc.source.journalJournal of Tourism, Heritage & Services Marketing
dc.source.volume6de
dc.publisher.countryMISC
dc.source.issue3de
dc.subject.classozWirtschaftssektorende
dc.subject.classozEconomic Sectorsen
dc.subject.thesozGastgewerbede
dc.subject.thesozhotel and restaurant tradeen
dc.subject.thesozWettbewerbsfähigkeitde
dc.subject.thesozcompetitivenessen
dc.subject.thesozManagementde
dc.subject.thesozmanagementen
dc.subject.thesozGhanade
dc.subject.thesozGhanaen
dc.subject.thesozWestafrikade
dc.subject.thesozWest Africaen
dc.identifier.urnurn:nbn:de:0168-ssoar-69925-3
dc.rights.licenceCreative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0de
dc.rights.licenceCreative Commons - Attribution-Noncommercial-No Derivative Works 4.0en
internal.statusformal und inhaltlich fertig erschlossende
internal.identifier.thesoz10038002
internal.identifier.thesoz10049581
internal.identifier.thesoz10040412
internal.identifier.thesoz10035649
internal.identifier.thesoz10034685
dc.type.stockarticlede
dc.type.documentZeitschriftenartikelde
dc.type.documentjournal articleen
dc.source.pageinfo25-34de
internal.identifier.classoz1090304
internal.identifier.journal1697
internal.identifier.document32
dc.rights.sherpaGrüner Verlagde
dc.rights.sherpaGreen Publisheren
internal.identifier.ddc330
dc.identifier.doihttps://doi.org/10.5281/zenodo.4059386de
dc.description.pubstatusVeröffentlichungsversionde
dc.description.pubstatusPublished Versionen
internal.identifier.sherpa1
internal.identifier.licence20
internal.identifier.pubstatus1
internal.identifier.review1
dc.subject.classhort20400de
dc.subject.classhort40200de
internal.pdf.wellformedtrue
internal.pdf.encryptedfalse


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record