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Which travel risks are more salient for destination choice? An examination of the tourist’s decision-making process
[journal article]
Abstract The paper examines which travel risks are more salient for tourists' destination choice. We develop and test an integrated travel decision risk typology with survey data from 835 potential tourists. Specifically, we explore the interplay of risk types, tourist attributes and destination characterist... view more
The paper examines which travel risks are more salient for tourists' destination choice. We develop and test an integrated travel decision risk typology with survey data from 835 potential tourists. Specifically, we explore the interplay of risk types, tourist attributes and destination characteristics. We examine if travel risks linked to nature, health, terrorism, criminality, political instability are more salient for tourists' destination choice - and how risk perceptions influence tourist’s in the key stages of the decision-making process. Results offer an important baseline for future studies in the post-COVID-19 phase. First, our integrated travel decision risk typology distinguishes between sociodemographic, psychological and travel-related factors. We show that past travel experience shapes risk perceptions and impacts tourists' future destination choice. Second, we reveal that natural disasters are not the key barrier in the early decision-making stage of the destination choice process. Third, we identify tourist segments that are resilient to certain risks. We conclude with implications for the tourism practice with recommendations on how to manage travel risk and decision-making behaviours in the (post-)COVID-19 phase.... view less
Keywords
tourist traffic; behavior; decision making criterion; risk behavior; travel; decision making
Classification
Leisure Research
Free Keywords
destination choice; risk perception; tourist typology; COVID-19
Document language
English
Publication Year
2020
Page/Pages
p. 1-26
Journal
Journal of Destination Marketing & Management (2020) 18
DOI
https://doi.org/10.1016/j.jdmm.2020.100487
ISSN
2212-571X
Status
Postprint; peer reviewed