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Touristic signage on German Autobahns: Perception and reception of touristic roadside signage
Touristische Beschilderung an deutschen Autobahnen - Touristische Unterrichtungstafeln: Wahrnehmung, Effekte, Entscheidungsverhalten
[Arbeitspapier]
Körperschaftlicher Herausgeber
Harz University of Applied Sciences, Institute for Tourism Research
Abstract
There is an ever-increasing number of touristic brown signs on German Autobahns. According to the Guidelines for Touristic Signage, these are supposed to both provide information on destinations of touristic interest and to give directions to the locations in question. However, whether or not they a... mehr
There is an ever-increasing number of touristic brown signs on German Autobahns. According to the Guidelines for Touristic Signage, these are supposed to both provide information on destinations of touristic interest and to give directions to the locations in question. However, whether or not they are actually noticed by drivers, whether drivers can remember these signs and the Points of Interest (PoI) shown on them, and whether they influence the drivers’ decision-making behaviour have as yet not been scientifically investigated. For the first time, an online survey now provides information on the answers to these questions.... weniger
Thesaurusschlagwörter
Tourismus; Marketing; Besucher; Management; Bundesrepublik Deutschland
Klassifikation
Freizeitforschung, Freizeitsoziologie
Freie Schlagwörter
Signage
Sprache Dokument
Englisch
Publikationsjahr
2020
Erscheinungsort
Wernigerode
Seitenangabe
23 S.
Schriftenreihe
Harz University Publication Series, 01/2020
Status
Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz
Creative Commons - Namensnennung, Keine Bearbeitung 4.0