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Touristic signage on German Autobahns: Perception and reception of touristic roadside signage
Touristische Beschilderung an deutschen Autobahnen - Touristische Unterrichtungstafeln: Wahrnehmung, Effekte, Entscheidungsverhalten
[working paper]
Corporate Editor
Harz University of Applied Sciences, Institute for Tourism Research
Abstract There is an ever-increasing number of touristic brown signs on German Autobahns. According to the Guidelines for Touristic Signage, these are supposed to both provide information on destinations of touristic interest and to give directions to the locations in question. However, whether or not they a... view more
There is an ever-increasing number of touristic brown signs on German Autobahns. According to the Guidelines for Touristic Signage, these are supposed to both provide information on destinations of touristic interest and to give directions to the locations in question. However, whether or not they are actually noticed by drivers, whether drivers can remember these signs and the Points of Interest (PoI) shown on them, and whether they influence the drivers’ decision-making behaviour have as yet not been scientifically investigated. For the first time, an online survey now provides information on the answers to these questions.... view less
Keywords
tourism; marketing; visitor; management; Federal Republic of Germany
Classification
Leisure Research
Free Keywords
Signage
Document language
English
Publication Year
2020
City
Wernigerode
Page/Pages
23 p.
Series
Harz University Publication Series, 01/2020
Status
Published Version; peer reviewed