Effects of co-creation in a tourism destination brand image through twitter

Revilla Hernández, Mercedes; Santana Talavera, Agustín; Parra López, Eduardo

[journal article]

dc.contributor.author	Revilla Hernández, Mercedes	de
dc.contributor.author	Santana Talavera, Agustín	de
dc.contributor.author	Parra López, Eduardo	de
dc.date.accessioned	2020-04-06T08:55:35Z
dc.date.available	2020-04-06T08:55:35Z
dc.date.issued	2016	de
dc.identifier.issn	2529-1947	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/67176
dc.description.abstract	The purpose of this paper is to analyze the effects of co-creation of a tourist brand image projected in Twitter by using NVIVO 11. It takes the case study of the Smart Fuerteventura brand, an ecotourism association made up of a group of local firms. The brand concept is linked to the enhancement of heritage of the island of Fuerteventura, that is included in the World Network of Biosphere Reserves. The results show that there is no brand awareness and co-creation is negative. This analysis can contribute to methodologies on marketing strategies within the framework of co-creation in similar destinations.	de
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	co-creation of brand image; user generated content; projected image; branding online	de
dc.title	Effects of co-creation in a tourism destination brand image through twitter	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Journal of Tourism, Heritage & Services Marketing
dc.source.volume	2	de
dc.publisher.country	MISC
dc.source.issue	2	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	Tourismus	de
dc.subject.thesoz	tourism	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	marketing	en
dc.subject.thesoz	Marke	de
dc.subject.thesoz	trademark	en
dc.subject.thesoz	Online-Medien	de
dc.subject.thesoz	online media	en
dc.subject.thesoz	soziales Netzwerk	de
dc.subject.thesoz	social network	en
dc.subject.thesoz	Twitter	de
dc.subject.thesoz	twitter	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-67176-7
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0	en
ssoar.contributor.institution	University of La Laguna	de
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10044305
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10079893
internal.identifier.thesoz	10064820
internal.identifier.thesoz	10053143
internal.identifier.thesoz	10094030
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	3-10	de
internal.identifier.classoz	1090405
internal.identifier.journal	1697
internal.identifier.document	32
dc.rights.sherpa	Grüner Verlag	de
dc.rights.sherpa	Green Publisher	en
internal.identifier.ddc	330
dc.identifier.doi	https://doi.org/10.5281/zenodo.376341	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.sherpa	1
internal.identifier.licence	20
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	20400	de
dc.subject.classhort	40200	de
internal.pdf.wellformed	false
internal.pdf.encrypted	false

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