dc.contributor.author | Sotiriadis, Marios | de |
dc.contributor.author | Shen, Shiwei | de |
dc.date.accessioned | 2020-03-31T11:25:54Z | |
dc.date.available | 2020-03-31T11:25:54Z | |
dc.date.issued | 2017 | de |
dc.identifier.issn | 2529-1947 | de |
dc.identifier.uri | https://www.ssoar.info/ssoar/handle/document/67089 | |
dc.description.abstract | The aim of this paper is twofold: (i) to present the challenges of destination management and governance within the globalized and digital environment; and (ii) to analyse the potential contribution of partnership and branding to advancing tourism development and promoting tourism experience opportunities. A case of Public-Private Partnership (PPP) - The UNWTO Silk Road Programme - is used to investigate how related issues and aspects are put into implementation. The paper’s focus is on the valuable role of PPPs in marketing, infrastructure development and heritage management; and on the critical importance of involvement of stakeholders in engaging into this trans-border scale project. | de |
dc.language | en | de |
dc.subject.ddc | Wirtschaft | de |
dc.subject.ddc | Economics | en |
dc.subject.ddc | Sozialwissenschaften, Soziologie | de |
dc.subject.ddc | Social sciences, sociology, anthropology | en |
dc.title | The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme | de |
dc.description.review | begutachtet (peer reviewed) | de |
dc.description.review | peer reviewed | en |
dc.source.journal | Journal of Tourism, Heritage & Services Marketing | |
dc.source.volume | 3 | de |
dc.publisher.country | MISC | |
dc.source.issue | 2 | de |
dc.subject.classoz | Wirtschaftssektoren | de |
dc.subject.classoz | Economic Sectors | en |
dc.subject.classoz | Freizeitforschung, Freizeitsoziologie | de |
dc.subject.classoz | Leisure Research | en |
dc.subject.thesoz | Tourismus | de |
dc.subject.thesoz | tourism | en |
dc.subject.thesoz | Entwicklung | de |
dc.subject.thesoz | development | en |
dc.subject.thesoz | Marketing | de |
dc.subject.thesoz | marketing | en |
dc.subject.thesoz | Marke | de |
dc.subject.thesoz | trademark | en |
dc.subject.thesoz | Public Private Partnership | de |
dc.subject.thesoz | public private partnership | en |
dc.subject.thesoz | Kulturerbe | de |
dc.subject.thesoz | cultural heritage | en |
dc.subject.thesoz | Management | de |
dc.subject.thesoz | management | en |
dc.subject.thesoz | grenzüberschreitende Zusammenarbeit | de |
dc.subject.thesoz | cross-border cooperation | en |
dc.subject.thesoz | nachhaltige Entwicklung | de |
dc.subject.thesoz | sustainable development | en |
dc.subject.thesoz | Tourismuspolitik | de |
dc.subject.thesoz | tourism policy | en |
dc.identifier.urn | urn:nbn:de:0168-ssoar-67089-8 | |
dc.rights.licence | Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0 | de |
dc.rights.licence | Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0 | en |
ssoar.contributor.institution | University of South Africa | de |
internal.status | formal und inhaltlich fertig erschlossen | de |
internal.identifier.thesoz | 10044305 | |
internal.identifier.thesoz | 10036415 | |
internal.identifier.thesoz | 10051656 | |
internal.identifier.thesoz | 10079893 | |
internal.identifier.thesoz | 10066182 | |
internal.identifier.thesoz | 10050242 | |
internal.identifier.thesoz | 10040412 | |
internal.identifier.thesoz | 10042919 | |
internal.identifier.thesoz | 10062390 | |
internal.identifier.thesoz | 10044274 | |
dc.type.stock | article | de |
dc.type.document | Zeitschriftenartikel | de |
dc.type.document | journal article | en |
dc.source.pageinfo | 8-16 | de |
internal.identifier.classoz | 1090304 | |
internal.identifier.classoz | 20400 | |
internal.identifier.journal | 1697 | |
internal.identifier.document | 32 | |
dc.rights.sherpa | Grüner Verlag | de |
dc.rights.sherpa | Green Publisher | en |
internal.identifier.ddc | 330 | |
internal.identifier.ddc | 300 | |
dc.identifier.doi | https://doi.org/10.5281/zenodo.1209121 | de |
dc.description.pubstatus | Veröffentlichungsversion | de |
dc.description.pubstatus | Published Version | en |
internal.identifier.sherpa | 1 | |
internal.identifier.licence | 20 | |
internal.identifier.pubstatus | 1 | |
internal.identifier.review | 1 | |
dc.subject.classhort | 20400 | de |
dc.subject.classhort | 40200 | de |
dc.subject.classhort | 10900 | de |
internal.pdf.wellformed | false | |
internal.pdf.encrypted | false | |