The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme

Sotiriadis, Marios; Shen, Shiwei

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[journal article]

dc.contributor.author	Sotiriadis, Marios	de
dc.contributor.author	Shen, Shiwei	de
dc.date.accessioned	2020-03-31T11:25:54Z
dc.date.available	2020-03-31T11:25:54Z
dc.date.issued	2017	de
dc.identifier.issn	2529-1947	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/67089
dc.description.abstract	The aim of this paper is twofold: (i) to present the challenges of destination management and governance within the globalized and digital environment; and (ii) to analyse the potential contribution of partnership and branding to advancing tourism development and promoting tourism experience opportunities. A case of Public-Private Partnership (PPP) - The UNWTO Silk Road Programme - is used to investigate how related issues and aspects are put into implementation. The paper’s focus is on the valuable role of PPPs in marketing, infrastructure development and heritage management; and on the critical importance of involvement of stakeholders in engaging into this trans-border scale project.	de
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.ddc	Sozialwissenschaften, Soziologie	de
dc.subject.ddc	Social sciences, sociology, anthropology	en
dc.title	The contribution of partnership and branding to destination management in a globalized context: The case of the UNWTO Silk Road Programme	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	Journal of Tourism, Heritage & Services Marketing
dc.source.volume	3	de
dc.publisher.country	MISC
dc.source.issue	2	de
dc.subject.classoz	Wirtschaftssektoren	de
dc.subject.classoz	Economic Sectors	en
dc.subject.classoz	Freizeitforschung, Freizeitsoziologie	de
dc.subject.classoz	Leisure Research	en
dc.subject.thesoz	Tourismus	de
dc.subject.thesoz	tourism	en
dc.subject.thesoz	Entwicklung	de
dc.subject.thesoz	development	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	marketing	en
dc.subject.thesoz	Marke	de
dc.subject.thesoz	trademark	en
dc.subject.thesoz	Public Private Partnership	de
dc.subject.thesoz	public private partnership	en
dc.subject.thesoz	Kulturerbe	de
dc.subject.thesoz	cultural heritage	en
dc.subject.thesoz	Management	de
dc.subject.thesoz	management	en
dc.subject.thesoz	grenzüberschreitende Zusammenarbeit	de
dc.subject.thesoz	cross-border cooperation	en
dc.subject.thesoz	nachhaltige Entwicklung	de
dc.subject.thesoz	sustainable development	en
dc.subject.thesoz	Tourismuspolitik	de
dc.subject.thesoz	tourism policy	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-67089-8
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0	en
ssoar.contributor.institution	University of South Africa	de
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10044305
internal.identifier.thesoz	10036415
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10079893
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internal.identifier.thesoz	10062390
internal.identifier.thesoz	10044274
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	8-16	de
internal.identifier.classoz	1090304
internal.identifier.classoz	20400
internal.identifier.journal	1697
internal.identifier.document	32
dc.rights.sherpa	Grüner Verlag	de
dc.rights.sherpa	Green Publisher	en
internal.identifier.ddc	330
internal.identifier.ddc	300
dc.identifier.doi	https://doi.org/10.5281/zenodo.1209121	de
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.sherpa	1
internal.identifier.licence	20
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	20400	de
dc.subject.classhort	40200	de
dc.subject.classhort	10900	de
internal.pdf.wellformed	false
internal.pdf.encrypted	false

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Freizeitforschung, Freizeitsoziologie
Leisure Research
Wirtschaftssektoren
Economic Sectors

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